PHARMBUDGET-2021

The SIM Monitoring team traditionally participated in the international conference "PHARMBUDGET-2021". The event took place on September 10-11, 2020. The first offline day was dedicated to aspects of the impact of COVID-19 on the country's pharmaceutical market. Serhiy Ishchenko (Director of PROXIMA Research) noticed that the industry is currently recovering and returning to last year's autumn indicators for many categories of drugs, in addition, special attention was concentrated on a new market - the market of medical masks, which grew by 13,000%. The experience of neighboring countries during the pandemic was also demonstrated by speakers from Belarus, Kazakhstan and Russia. On September 11, the conference continued online. The second part was devoted to issues of promotion, advertising, the trend of digitalization. An important area of speeches was the HR-issue of the pharmaceutical industry in Ukraine.