XV International Conference-Workshop "Pharmbudget-2022"

On September 8-9, the XV International Conference-Workshop "Pharmbudget-2022" took place in Kyiv. Traditionally, the best experts in the field of pharmaceutical market were invited for the conference participants. At the event, real practical cases were considered and the most important issues were discussed. Among the issues discussed during the two days were: problems of pharmaceutical regulation and ways out of them, a new version of the law on medicines, the introduction of electronic prescriptions, reimbursement of medicines, analysis of drug promotion channels - what has changed and why. The main focus was on the Decree of the President of Ukraine banning the advertising of drugs in the media (including radio and television) and how Pharma marketing adapts to new challenges. The SIM Monitoring team is sincerely grateful to the organizers of "MORION" for organizing the event, innovative approach and strong staff!